Keith Frechette brings over fifteen years of experience as a strategic marketing and brand leader, specializing in B2B services-based companies. With 13 years in digital agency roles and 8 years in the Cybersecurity & Compliance space, Keith has honed his expertise in building brand presence, streamlining processes, and developing growth strategies. As the Director of Marketing at 360 Advanced, Keith drives the overall Go-To-Market (GTM) Marketing Strategy, including Account-Based Marketing (ABM), Content Strategy, Web, SEO, and Marketing Automation. He also oversees Brand positioning and messaging, managing all aspects of Brand and Digital initiatives—from lead generation and web development to creative direction. Keith's innovative and results-driven approach continues to shape the firm's strategic marketing direction and support its ongoing growth.