Keith Frechette is a strategic marketing and go-to-market leader with over fifteen years of experience building, scaling, and operationalizing marketing functions for B2B, services-driven organizations. With a background spanning digital agencies and more than ten years in the Cybersecurity and Compliance industry, Keith brings a rare blend of creative vision, technical fluency, and operational discipline.
As Director of Marketing at 360 Advanced, Keith owns and orchestrates the firm’s end-to-end Go-To-Market (GTM) strategy. His scope includes account-based marketing (ABM), demand generation, content and thought leadership, web and SEO strategy, marketing automation, partner marketing, and sales enablement. He works closely with executive leadership, sales, delivery, and partner teams to ensure marketing is not just visible, but measurable, aligned, and revenue-driven.
Keith also leads brand positioning and messaging across the organization, translating complex compliance and cybersecurity services into clear, differentiated narratives that resonate with buyers, partners, and regulators alike. From website architecture and campaign strategy to CRM workflows, dashboards, and process design, he is deeply hands-on in building scalable marketing infrastructure that supports growth, accountability, and execution.
Known for his pragmatic, data-informed approach (and his ability to keep multiple initiatives moving without dropping the ball), Keith plays a central role in shaping 360 Advanced’s market presence and long-term growth strategy, while making sure marketing actually works in the real world, not just on slides.
